VIDEO MARKETING
Introduction
Video marketing is a component plan that aims to increase audience engagement using various video platforms available online. In other words, video marketing involves using videos to promote products and services.
Businesses can use videos to increase customer engagement and this can work wonders in the SEO ranking of the website, which in turn will help drive more organic traffic. Video marketing can showcase the use of the product and can communicate a brand’s unique selling proposition so that the product would speak for itself rather than just flat images.
Why Business needs video Marketing??
We are living in an era where the cost of video production and broadcasting is relatively minimal. The means of getting exposure and engagement for a brand have become more economical and powerful than ever. All these benefits, combined with fast internet connections, smartphones and billions of people accessing their social media accounts every day, have created a perfect path for businesses to shift to video marketing. Moreover, 84% of video marketers believe it has increased traffic to their web pages, and 80% video marketers believe video has helped them generate leads.
Facebook Video Marketing
Facebook is one of the most important social networks. Half a billion people watch Facebook videos daily. Facebook has been coming up with smarter ways to get more attention from marketers. New features, such as square videos, are increasing engagement. Square videos have an optimal aspect ratio for mobile users and have 35% more reach and 85% more user engagement than horizontal videos. Facebook Creator Studio allows businesses to easily create video content and do live broadcasts. Marketers should pursue the following strategies for enhancing the effectiveness of video on Facebook.
Don’t Create Passive Video
In 2008, Facebook changed its algorithm to prioritise customer engagement. The objective of any video should be to it must engage.
Get Interactive
Look out for customer comments and queries those viewers leave and do respond to them as quickly and professionally as possible.
Move To live Broadcasting
Facebook allows marketers to broadcast live video using its in-house feature called Facebook Live. It’s a splendid way to build better relations with customers. Brands can come up with creative ideas like hosting fun events, engaging with their customers to make efficient use of the live feature.
Be Consistent
Marketers must stick to a plan so that subscribers know when to expect a new video.
Include Call to Action (CTA)
Ask Viewers to like, comment and subscribe to your channel.
Respond
The Whole point about social media is to be social, respond to customer feedback and be thankful to your viewers for leaving comments.
Go live
YouTube has its in-house live streaming feature, which marketers can use to connect with users.
YouTube Video Marketing
With more than 1 billion users, YouTube is a great platform for reaching out to the mass audience. It is a video- sharing platform, and unlike any other media social platform. It only hosts video. Live streaming, mobile sharing options and upload videos are the prominent features of YouTube video marketing, which enable businesses to create engaging content. About 48% of all marketers added YouTube to their marketing strategy in 2018. Marketers should pursue the flowing best practices to leverage the YouTube platform effectively.
Instragram Video Marketing
Instragram, the third biggest social network, is majorly dedicated to sharing images and videos. The fact that Instragram has over one billion active users every day and that most of the users are under the age of 30 years, makes Instagram an excellent platform for Digital marketing.
The following are the strategies that marketers can follow to leverage the Instagram platform:
Be Engaging
Stories on Instragram is the appropriate media to interact with various customers in real time by answering their queries and conducting opinion polls.
Share Updates
Sharing images of new services or products on Instragram stories to keep the crowd active.
Post Deals
Share various images with attractive content, such as coupon codes and offers, and ways to redeem special deals. It encourages consumers to visit your account daily, so they do not miss out on any offer.
Unveil the Backend Process
Go behind the scenes and show how your product is made, product quality measures, employees and customer testimonials.
LinkedIn Video Marketing
LinkedIn video marketing focuses on the B2B market, where marketers can create sponsored content videos; LinkedIn has introduced a feature of uploading native video on a user’s personal profile. Native Video lengths can go up to 10 Minutes, although LinkedIn recommends video length between 30 seconds and 5 minutes. This will enable marketers to upload videos directly to LinkedIn rather than to YouTube first. Video, expert interviews, educational content, Etc.
Twitter Video Marketing
Twitter users use twitter to get world news and 64% share the news in their twitter circle. As for promotion of brands, on Twitter promotion increases 20% brand recall and 28% purchase intention than any other online platform.
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Why Choose Timeline World for Video Marketing
Timeline World is the top digital marketing agency in Kolkata. Through innovative, stunning, and successful trending video marketing, we assist you in showcasing your business to the globe. The best way to establish a deep connection with today’s audience is through video marketing. We are professionals in producing captivating, excellent videos that can raise awareness of your company and boost revenue.
If you want your brand to shine in the online world and connect deeply with your audience, then join us.