E-commerce Industry
Digital Marketing for E-commerce Websites
Timeline World is the top digital marketing agency in Kolkata, and understanding how to handle digital marketing for e-commerce websites is crucial for increasing sales and establishing a strong online presence.
What is Digital Marketing in E-commerce?
E-commerce – Digital marketing is a platform used to increase brand awareness and drive business. Currently, the utilisation of this e-commerce service has expanded by almost 70%.
Unlike previous techniques, you can engage with clients and expand your brand by utilising SEO, social media, paid advertising, content marketing, and email marketing to advance their purchasing journey.
E-commerce Ads
E-Commerce refers to the commercial transactions conducted electronically on the internet. These platforms reduce the time and effort required to buy for consumers. This section will explain how Amazon and Flipkart can be used by marketers for different types of advertising.
PUSH ADS
Amazon allows marketers to put up various Push ads for promotional purposes. Amazon allows push ads in the form of display ads or video ads. companies can buy display ads, which are charged on a cost per thousand impressions basis. for example, how Amazon display push ads in various positions on a web page or mobile screen.
Amazon allows brands to put up video ads on its platform as well. Businesses can put up short videos of their products for a better visual experience for the customers.
For example, MAYBELLINE, the fashion company, wanted to increase brand awareness and create a sensation, which would promote both online and offline sales. The company availed Amazon’s display ad Service. Each display would lead to a custom-made brand page. Which would showcase their products that were to be displayed in the Amazon India fashion week extravaganza, the campaign was a huge hit. The company got a 203% ROI.
Flipkart allows users to put up Push ads in the form of premium ads, which are displayed on the first page of Flipkart. Brands can use these ads to promote their new products. Though premium ads are high-end investments, the ROI is high as they create a better impact on the customers since it is available on the first page.
DISCOVERABLE ADS
For Example, AJ DEZINES, which sells a wide range of children s apparel, wanted to showcase their products to a wider target audience and increase sales.
The company used a feature called automated targeting, in which Amazon automatically displays the sponsored product ads to the relevant shopper searches so that the product is visible to the hot leads. The company achieved attractive result their returns increased by 19 times.
Flipkart offers Discoverable ads in the form of product listing Ads, where marketers are charged on a cost-per-action Basis.
BRAND ADS
Amazon and Flipkart offer brand ads in various forms such as sponsored Brand Ads, Store Ads, Brand Story Showreel ads and Brand Story cards.
Amazon offers sponsored Brand Ads where the sellers can feature their brand logo, a custom headline, and up to three of their products. This will help small-scale retailers establish their brand as a prominent one, and it will also help the large-scale manufacturers to maximise their revenue with minimum cost.
Amazon allows store ads, where brands can create an Amazon Multi-page store to display their product lines. They can also use store insights to optimise their ad campaigns.
How to Do Digital Marketing for E-commerce Websites
How to Implement Digital Marketing for an E-commerce Website?
Build an Seo Foundation-
A. Optimise pages with the correct keywords.
B. Use high-quality product images and accurate product descriptions.
C. Your site should be mobile-friendly or mobile optimised.
Use paid media marketing
A. Run ads on Google to improve your business.
B. Run ads on social media for more visibility.
C. Retarget visitors who left without buying the product or service.
Use Social Media Marketing-
A. Run influencer collaborations.
B. Engage with customers via polls, reels & stories.
C. Showcase your products on social media platforms such as Facebook and Instagram.
Create content Marketing-
A. Show people the benefits through a video.
B. Guide ON “ E-commerce digital marketing strategy.
E-mail Automation Marketing -
A.Continuously improve the campaign.
B. Share the exclusive offer
C. Inform customers about different offerings via personalised automation.
Analyti cs & performance tracking
A. Continuously improve campaigns.
B. Increase the ROI from each channel.
C. Use technologies such as Google Analytics
Digital marketing
How to get a client
If you own a business or agency, you must understand digital marketing and how to use it to grow your business. For example
- Create a strong portfolio
- Run ads on social media platforms such as Facebook, Instagram.
- Tell or share your business success stories using videos.
- Inform your audience about numerous promotions or festival deals.
- Time Line World Kolkata, the Best Digital Marketing Agency, handles all these responsibilities, so call us today to promote your business worldwide.